Proxy Network for ad verification is a broad term for digital advertisers, which ensures that their ads appear on the appropriate site. It also helps to check for ad fraud, false impressions, and fake ad clicks. If you’re buying ads online, there are several techniques you can use to validate your ads.
The two most common locations associated with Ad Proxy include local ad validation and ad vendor authentication. The first one checks how the ads appear in other countries, while the advertiser’s authentication protects you from ad fraud.
Advertising companies are becoming more relevant than ever because businesses spend a lot of money on online advertising. Most companies invest wisely in advertising and do the necessary research on the platform, checking their internet traffic and visitors before placing their ads online.
Ad verification is a must for any company that advertises online, as it allows you to ensure that your ads achieve the desired results. In this article, you’ll learn what ad fraud is, how to use ad phishing to link to online advertising, how ad validation works, and how residential proxies help ad verification.
How Proxy Networks help ad verification:
Advertising companies need to use a wide range of proxy networks to trap ad forgers and not give up their identities. Whenever an ad verification script links to a suspicious site, it requires a unique IP address; otherwise, it will prevent fraudsters from locating them and returning to the site.
However, if you stop ad counterfeiters for more than a day, you will be bound to get on their radar. That’s why ad verification companies use residential proxy networks. They make sure that no one can block or stifle the 10+ million IP pool. With roaming proxies, advertising security companies can do their job without having to worry about blocking any networks on suspicious sites.
Verify local ads with Proxies:
Local ads are a minor issue in ad validation, but essential. Any company that runs a multilingual advertising campaign must have an ad localization QA process. It makes everything in this campaign go according to plan.
If you run an international advertising campaign, you need to check if your ad is appearing as planned. Ads will show based on your location, so change your IP to a dedicated proxy to confirm an ad. Most of the time, this ad is much cheaper and more effective than manually testing the services of local people.
How does Ad verification work?
Advertisers use ad verification to ensure. Make sure the specific ad features to match the terms set in the ad campaign settings. These may include location, content, or site parameters. Verification tags included in the ad markup allow data to be collected about the content on the publisher’s site. This information ensures that the page is suitable for advertising.
This data is disseminated to an advertising or advertising verification company, where analysts then work to analyze data on ad performance, placement, etc.
The best ad verification companies use residential IP addresses to ensure that your ads are placed on trusted and relevant websites.
AD Verification is not intended to prevent suspicious ads from appearing altogether – especially since the ad is shown, RTB has been auctioned off. Still, the campaign is initially viewed with low visibility or high fraud. It can help stop publishers with traffic—he (blacklisted) in DSP.
Why is Ad Verification Needed?
For advertisers, this helps save valuable advertising budgets and improves the performance of advertising campaigns. It allows them to verify that the ads appear to agree with the publisher. Advertising also requires publishers to maintain a transparent approach to the way they generate and represent site traffic.
For publishers, on the other hand, ad validation helps reduce the risk of running fake ads on their sites and gives them better control over the ads displayed on the site.
In the past, it was the publisher’s responsibility to review the ad before it was published. Still, as the number of network partners increased, the number of ads became invincible, permanently lowering the quality of the ad. But it becomes difficult to manage.
What is Ad Fraud?
Advertising fraud or Ad fraud refers to any fraudulent activity in online advertising. Many types of general advertising fraud incorrectly collect clicks, impressions, conversions, or statistical events to receive revenue at the cost of the original ad—it is called counterfeit activity too.
Nowadays, ad fraud has reached a new level, resulting in ad-hoc ads on fake websites. Besides, counterfeit websites capture ads on their servers by capturing heavy organic traffic, which means that the ad never reaches the desired audience.
Here are a few methods of Ad fraud:
- AD Stacking: Ad forgers place multiple ads on top of each other in the same place, resulting in only the top ad appearing. Ad stacking is related to impression fraud because the advertiser is paying for the submitted ad impressions. Even though the target audience never actually sees the ad.
- Pixel Stuffing: A technique for placing ads within a single pixel frame, making the ad irreplaceable to the human eye.
Ad Click fraudsters: One of the most harmful techniques for advertisers involves collecting ad clicks through ad bits and scripts.
This iceberg is just one indication of how advertisers are being scammed by fraudsters. These techniques are frequently updated and innovated. Which is a headache for advertisers when they want to make sure their ad pays off.
Fortunately, counter-strike ad counterfeiters used ad-validation techniques in an attempt to jeopardize online advertising. The majority of these techniques involve the use of residential proxies.
How residential Proxies helps Ad verification:
Well, ad forgers regularly fight ad authentication scripts. That only link to their fake websites by completely blocking the IP address. For this reason, resident proxies work like magic because they provide unique, organic, and diverse IP addresses. The use of residential proxies in ad verification makes it impossible for ad phishers to detect the traffic that is verifying the ad.