Why Do I Need Proxies for SEO?

The usages of proxies have become quite common over time. Whether it is for business-related needs or personal usage of blocked sites, proxies have been everyone’s go-to for hiding their IP address for a while now. However, there’s more to the needs of a proxy when it comes to businesses and their SEO. For a clearer view of how that works, let’s discuss everything about proxies for SEO below.

What is a Proxy?

A proxy server performs the duty of a middleman between your identity and the internet, they making browsing safer. This process of browsing through a proxy is held by masking your IP address. Hence, when you request to connect to a website; the proxy server runs through request while concealing your identity, and then connects you to the site.

SEO for Proxy:

Using a proxy for SEO is quite similar to the primary use of a proxy, making it limited to perform just SEO (Search Engine Optimization) tasks online. These SEO tasks can include SERPs, keyword searching, monitoring rankings of competition, and other similar aspects of SEO. However, when you use a proxy for SEO purposes, you are merely hiding your original IP address.

This task can be done to do your work and research more confidential from other businesses and sites. For these SEO tasks, you can either use a data center proxy or more of a residential one (which is also more safe and limited). Currently, more and more companies are heading towards this system of using proxies for SEO due to the different benefits you can avail through it.

The obvious benefit is that the companies can gather information for all their business needs by staying hidden. These information-gathering needs include verification of ads, pricing intelligence, market research, and other similar online business enhancing needs.

Are Proxies and SEO Related?

 Since we’re clear on just how proxies can be used to perform SEO tasks online, let’s further discussion on how they relate.

Even though they work hand-in-hand for business improvement, but both of them are not related to each other. That’s because proxies only perform the task of hiding your company’s IP address on the internet.

Many beneficial aspects promote the usage of the proxy’s for SEO by businesses. Some such benefits/reasons for using proxies for SEO are discussed below.

Reasons for Using a Proxy for SEO: 

• Managing Social Media Accounts:

When you hand-over your business social media account to a marketing company, you are well aware that these companies manage different such accounts for different people and businesses. Accessing of numerous reports by these people often results in social media to block the accounts access by mistaking this activity.

This blocking leads forth affecting you and your client’s company’s success, making them lose the reach (and you losing the quality commitment). To avoid these issues, one can access each of these accounts with a different IP address – by using private proxies for SEO.

• Easily Spying on Competitor’s Website:

Almost every business feels the need to learn about the tricks of their competitor’s websites, and whether they’re doing well with it or not. However, visiting their business sites can disclose your identity to them (which is something no one would want). Therefore, if you use a proxy, you can easily spy on your competitor’s website while staying anonymous.

• Extending Business Limits:

Every business demands the creation and promotion of different advertisements always. It is a significant aspect that helps promote any business and make it find more/better customers. However, when you make advertisements for your business, the internet blocks, or spam these advertisements. But to extend the limits of your business, you can surely use private proxy’s to make and promote these advertisements easily.

• Getting Your Website Load Faster:

When you use a proxy for SEO on your website, the browser caches the website. It means that when a user visits your website for the first time, the website will be transferred to the cache for them. After that, every time the same user will visit your site, it will load faster for them. Also, since Google’s search engine adores speed, it will automatically increase your website rank – as this would boast it.

How to Find the Right Proxies for SEO of Your Business:

When it comes to finding or choosing the best SEO proxy for your business, one can be quite confused about the different options. At times, instead of settling for a proxy that seems exciting or swears of quality, one should look for the best option. Therefore, keeping in mind some essential tips before trusting any proxies for SEO service is very important. These tips include:

• Instead of going through just the website of a proxy server, directly get in touch with a service provider and discuss their services in detail. It would give you a better idea of what they’re offering and what you should be expecting.
• Since there several proxy server providers for businesses, it’s essential you don’t just take the words they are serving you. Instead, look into the reliability of the network from which you will purchase the proxy service.
• In search of a suitable proxy server, you might find such server providers. Who would claim to keep changing their servers after one is blocked. But since operating proxy servers can cost a lot of money, a single provider cannot easily change them. Therefore, don’t blindly trust to be a benefiting more for less opportunity.
• When looking for a dedicated proxy server provider, make sure that you go for one that allows you to use proxy in multiple locations. It helps you test the searchability of your website in different areas (other than your home town). Which would further contribute to optimizing your website effectively.
• The three different types of proxies include; SOCKS, HTTPS, and HTTP. Here numerous providers commonly provide HTTP, which makes them cheap and less secure. Whereas, if you go for SOCKS or HTTP, you might find them expensive.

Conclusion:

The internet world and its ways of promoting or handling businesses keep on changing. However, the SEO of Google has been one of the highly considered aspects of every business.

So to keep following this requirement while not compromising the working or quality of your business. It’s important we learn and develop the new and beneficial methods of running online businesses. For everything related to proxies for SEO, the above discussion will undoubtedly give a clear view. So grab all that information and make the most out of it for your business.